Customer relationship management (CRM) software is not only for storing contact details. A CRM application is basically a versatile tool that allows you to manage all forms of operational functions, including point-of-sale (POS), business development, accounting, marketing, and more – all in a single convenient solution.
You may have heard of all of that, but how exactly do they matter to your law firm? Here are five ways:
If you are not keeping track of your legal intakes, then you are losing out on a huge chance to enhance your ROI. You have to check whether all your calls or web leads are being professionally attended to, that every caller receives follow-ups in the way they prefer – text message, phone calls, e-mail, and so on. Essentially, you should determine if you are getting value for your cash and supply content in an avenue that people want.
Enhanced Customer Relations
For a law practice, the most crucial thing is customer retention. There is no conclusive answer to this question, but according to experts, the cost is from 4 to 10 times greater to secure a new customer than it does to maintain an old one. Others say the cost of having a new customer is more than 30 times that of maintaining an existing one. You don’t want anyone to think they were ignored, and this is one reason for you to invest in appropriately specialized legal intake software. No matter if your clients are calling or posting on social media – you have to know about it and the best method is to use the best lead conversion and legal case intake software to stay in the loop of all company mentions.
The most effective marketing campaigns are always evaluated periodically. Your lead conversion software CRM also requires such a method to determine conversion rates. This helps you determine the effectiveness of your campaign and make changes if needed.
More modest law firms can now make use of technology to flourish in a very competitive market with more sizable companies. You may not have the means to maintain a 24/7 client services department, but using the right legal case intake software, you can reduce overhead and appear to be that famous firm that you aim to be someday. Legal case intake tracking is an inexpensive tool to boost your ROI. This is heaven-sent in a world in which the cost of business operations just keeps rising. You can now keep track of each inbound call or web lead to ensure higher conversion and ROI.
Prior to researching systems, it’s important to evaluate your law practice’ CRM needs. Important factors to look into are price, company objectives, features, compatibility and finally, vendor reputation.
Incredible Lessons I’ve Learned About Businesses
Interesting Research on Marketing – What You Didn’t Know